Frequently Asked Questions

At Grey Matter Advisory, we work with public relations, marketing and digital agencies of all sizes, from small startups to large multi-national firms. 

No matter where our clients are in their evolution, we help optimize and scale their business to meet their specific goals in four key areas: Business Strategy, Branding & Marketing, Revenue Growth, Talent Development. 

Our CEO & Founder, Sandra Fathi, is a highly strategic, innovative, and analytical C-suite executive with 20+ years of successful company leadership. She is an expert at driving operations, business development, strategy, and marketing and public relations across various B2B and B2C sectors for agencies. She builds and scales top-performing teams to support company growth and customer acquisition and foster a culture of empowered, effective, and motivated team members. In her leadership roles, both in-house and as an agency founder, she has achieved significant revenue growth, transformed cultures, optimized performance, and guided organizations ranging from startups and nonprofits to global corporations through VC and private equity funding as well as IPOs and mergers and acquisitions.